Business Ideas Haystack

Cash in on Apocalyptic and Survivalist Nuts

Money can be made by playing off right-wing nut fears.

Many left-wing nuts also believe the world is going to hell, but they would rather fight and protest the powers than prepare for survival. One could generate sales with books and blogs describing how to fight authority and create anarchy. That is another subject.

Right-wing nuts tend to worry about a religious war resulting in apocalypse and surviving nuclear war. These folks were the kind that helped hype the Y2K bug fear. They are afraid gays, Hillary Clinton, and the U.N. are coming to take their guns, force their families into pornography, and burn their bibles.

Take advantage of this fear by creating books and blogs that hype up these fears, creating scenarios even they never imagined. Making thin connections between seemingly unrelated events is a great way. For example, connect some aspect of the current war with the foreseen North American Union. Connect Janet Jackson's Superbowl breast reveal (the infamous wardrobe malfunction) with a terrorist bombing in the world that week; make the connection that the Janet Jackson episode provided a distraction for the bombing.

After generating fear in the absurd, then you have to transform it into an action that the believers can do to try helping themselves against the coming catastrophe.

A great way to direct their fears is towards buying emergency survival kits. There should be one for the home, one to go in the car, and one bag for each family member.

The home survival kit should include a first aid kit, full changes of clothes, plastic sheeting and tarps, ropes, chains, locks, plastic zip ties, filled water gallons, dehydrated foods, nuts, foods with high calories, flashlights, batteries, protective wear like coveralls and Kevlar gloves, tools like crowbars, adjustable wrenches, screwdrivers, staple guns, matches, lighters, etc.

The to-go survival packs should include transistor radios, cash in small bills (remember ATMs probably won't work after a disaster), important documents (home insurance policy, medical insurance cards, passport, driver's license, bank records, photos of individual family members and copies of those photos, local maps, etc.), spare keys, mylar space blanket, extra clothes fitting each person, food like sports bars and drinks, critical medicines, ibuprofen, painkillers, children's medicines, duct tape, signal devices like flares or fireworks, and multitools like leatherman or gerber.

And of course, a list should be made of the items that will be most valuable to sell after a disaster, to generate greed in their minds.

If this seems unethical to you, by all means do not do it, you need stomach for it. However, keep in mind that our mass media and government do it everyday, so why shouldn't normal entrepreneurs do it also?

posted by Ideas2NoEnd @ 9:47 AM